Books

On this page we present newly published books by HSG alumni.

Title or content

Author

Between success and disruption: the future of tourism

The tourism industry has surprisingly achieved record figures in many places following the pandemic. At the same time, it is facing far-reaching changes that are challenging the traditional understand...

HSG Alumni

28. September 2026

Strategic Marketing: New edition of a well-established standard work

The second edition of "Strategic Marketing" has been published and offers an updated introduction to market-oriented corporate and business unit planning. The book corresponds to the 8th German editio...

HSG Alumni

25. August 2026

Conservatism in Transition: Roger de Weck explores the future of the political centre

In his new book, "Glanz und Elend der Konservativen", Roger de Weck examines the role of liberal-conservative forces caught between democratic responsibility and the temptation of right-wing populism.

HSG Alumni

24. August 2026

Design Your Future: A guide to your next step

With Design Your Future – The Innovative Career and Transition Guide, HSG professors Sebastian Kernbach and Martin Eppler have published a practical book for anyone wishing to actively shape their pro...

Opportunities in volatile markets: How macro trends can be traded

Dirk Willer, a former HSG student, together with co-author Alex Saunders, demonstrates how investors can systematically analyse global macro trends and translate them into concrete trading decisions a...

HSG Alumni

29. May 2026

Chancen im Wandel: Wie der Golfraum Exporteure anzieht

HSG-Alumnus und Wirtschaftsexperte Paul Ammann zeigt gemeinsam mit Co-Autor Gerald Drißner, wie Unternehmen aus der DACH-Region die Chancen des boomenden Golfraums gezielt nutzen können. Praxisnah, fa...

Books

Title or content

Author

Between success and disruption: the future of tourism

Strategic Marketing: New edition of a well-established standard work

Conservatism in Transition: Roger de Weck explores the future of the political centre

Design Your Future: A guide to your next step

Opportunities in volatile markets: How macro trends can be traded

Chancen im Wandel: Wie der Golfraum Exporteure anzieht

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